Psych Mar

Introduction

Psychology & Marketing, 40(1)

POSTING TYPE: TOCs


SPECIAL SECTION: THEORETICAL AND EMPIRICAL PERSPECTIVES ON THE PSYCHOLOGY OF DIGITAL NATIVES AND NEW-AGE TECHNOLOGIES

Guest Editors: Nisreen Ameen, Sameer Hosany and Babak Taheri

Social isolation and social anxiety as drivers of generation Z’s willingness to share personal information on social media
Teidorlang Lyngdoh, Dahlia El-Manstrly, Krishnan Jeesha [Google Scholar]

Influencer marketing: When and why gen Z consumers avoid influencers and endorsed brands
Debasis Pradhan, Abhisek Kuanr, Sampa Anupurba Pahi, Muhammad S. Akram []

Resolving the complexity in Gen Z’s envy occurrence: A cross‐cultural perspective
Nazan Colmekcioglu, Bekir Bora Dedeoglu, Fevzi Okumus [Google Scholar]

REGULAR ISSUE ARTICLES

Attitudes toward protecting endangered species: The impact of perceived physical attractiveness of animals and political ideology
Richard J. Harnish, Rajan Nataraajan, Piotr Tarka, Frederick J. Slack []

Enjoyment or autonomy? The interactive effect of brand ritual and brand personality on consumer purchase
Yaxuan Ran, Echo Wen Wan []

How companies use typeface design to engage consumers in charitable activities
Xing-Yu (Marcos) Chu, Dickson Tok, Xiaoyu Zhou, Xi Chen []

Social media in marketing research: Theoretical bases, methodological aspects, and thematic focus
Fangfang Li, Jorma Larimo, Leonidas C. Leonidou []

The effect of product touch information and sale proneness on consumers’ responses to price discounts
Atefeh Yazdanparast, Monika Kukar-Kinney [Google Scholar]

“Alexa, lock my front door”: An empirical study on factors affecting consumer’s satisfaction with VCA‐controlled security devices
Emi Moriuchi [Google Scholar]

Heart rate variability in marketing research: A systematic review and methodological perspectives
Shobhit Kakaria, Enrique Bigné, Vincenzo Catrambone, Gaetano Valenza []

How songs from growing up and viewers’ attachment styles affect video ads’ effectiveness
Carlos J. S. Lourenço, Giuliana Isabella, Willem Verbeke, Khoi Vo, Angelika Dimoka, Richard P. Bagozzi [Google Scholar]