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J Services Mar

Introduction

Journal of Services Marketing, 36(9)

INTEREST CATEGORY: SERVICE
POSTING TYPE: TOCs


Customer ecosystems: exploring how ecosystem actors shape customer experience
Michaela Lipkin, Kristina Heinonen []

How do actors coordinate for value creation? A signaling and screening perspective on resource integration
Sebastian Dehling, Bo Edvardsson, BÃ¥rd Tronvoll []

Social entrepreneurs in service: motivations and types
Peter Samuelsson, Lars Witell []

User-defined ecosystems in health and social care
Jacob Mickelsson, Ulla Särkikangas, Tore Strandvik, Kristina Heinonen []