J Bus Ind Mar
Introduction
Journal of Business & Industrial Marketing, 37(13)
INTEREST CATEGORY: INTERORGANIZATIONAL
POSTING TYPE: TOCs
Intra- and inter-organizational tensions of a digital servitization strategy. Evidence from the mechatronic sector in Italy
—Serena Galvani, Roberta Bocconcelli []
CRM system implementation and firm performance: the role of consultant facilitation and user involvement
—Samppa Suoniemi, Alex Zablah, Harri Terho, Rami Olkkonen, Detmar Straub, Hannu Makkonen []
Striking the right balance in tension management. The case of coopetition in small- and medium-sized firms
—Henrik Virtanen, Soren Kock []
Artificial intelligence in customer relationship management: literature review and future research directions
—Cristina Ledro, Anna Nosella, Andrea Vinelli []
It ain’t over till it’s over: exploring the post-failure phase of new ventures in business networks
—Francesco Petrucci, Matilde Milanesi []
Formal clusters supporting small firms’ internationalization: a case of public–private interaction
—Elisa Carloni [Google Scholar]
Customer reference marketing in internationalizing SMEs: a service perspective
—Daniel Tolstoy, Sara Melén HÃ¥nell, Nurgül Özbek []
The coordination of technology development for complex products and systems innovations
—José Adalberto França, Nicolette Lakemond, Gunnar Holmberg []
Developing Delphi methodology for studying future market change
—Anna-Greta Nyström, Valtteri Kaartemo []
Trade show visitors and key technological trends: from a literature review to a conceptual framework
—Veronica Vitali, Claudia Bazzani, Annamaria Gimigliano, Marco Cristani, Diego Begalli, Gloria Menegaz []
Entrepreneurial marketing orientation of the Polish and Finnish SMEs and its environmental determinants
—Izabela Kowalik, Lidia Danik, Agnieszka PleÅ›niak []
The value co-creation journey: a longitudinal process unfolding in a network through collaboration
—Andrea Perna, Thomas O’Toole, Enrico Baraldi, Gian Luca Gregori []