Italian J Mar
Introduction
Italian Journal of Marketing, 2022(4)
POSTING TYPE: TOCs
Sensory disclosure in an augmented environment: memory of touch and willingness to buy
—Francesca Serravalle, Milena Viassone, Giacomo Del Chiappa []
Consumer self-concept and digitalization: what does this mean for brands?
—Chiara Bartoli []
Machine learning and artificial intelligence use in marketing: a general taxonomy
—Andrea De Mauro, Andrea Sestino, Andrea Bacconi []
Injecting trust in consumer purchase intention through blockchain: evidences from the food supply chain
—Marco Francesco Mazzù, Angelo Baccelloni, Ludovico Lavini []