Euro J Mar
Introduction
European Journal of Marketing, 56(13)
POSTING TYPE: TOCs
When and how brands affect importance of product attributes in consumer decision process
—Hyun Young Park, Sue Ryung Chang []
The rise of collaborative engagement platforms
—Hanna Leipämaa-Leskinen, Elina Närvänen, Hannu Makkonen []
Optimizing product trials by eliciting flow states: the enabling roles of curiosity, openness and information valence
—Raymond Lavoie, Kelley Main []
Sticky market webs of connection – human and nonhuman market co-codification dynamics across social media
—Jonathan David Schöps, Christian Reinhardt, Andrea Hemetsberger []
Characterizing the spaces of consumer value experience in value co-creation and value co-destruction
—Yasin Sahhar, Raymond Loohuis []
Influence of dynamic content on visual attention during video advertisements
—Brooke Wooley, Steven Bellman, Nicole Hartnett, Amy Rask, Duane Varan []
Building a warm and competent B2B brand personality
—Ulf Aagerup, Svante Andersson, Gabriel Baffour Awuah []
Development of long-term B2B customer relationships: the role of self-disclosure and relational cost/benefit evaluation
—Jonna Pauliina Koponen, Saara Maria Julkunen []
The application of mobile functional near-infrared spectroscopy for marketing research – a guideline
—Caspar Krampe []
Opposing brand activism: triggers and strategies of consumers’ antibrand actions
—Essi Pöyry, Salla-Maaria Laaksonen []