Internal Marketing
Introduction
Principles, Foundations and Concepts for Internal Customer-Centric Management; Expression of interest deadline 5 Jan 2023
INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: Calls: Other
Author: Pantea Foroudi
Invitation to contribute
Internal Marketing: Principles, Foundations and Concepts for internal customer-centric management, Springer
Recent years have seen an increase in academic and practitioner interest in internal marketing, because there is a belief that success and improvement in competitive markets come from satisfying customers (first, internal customers, i.e., employees of the organisation), which in turn influences consumer loyalty and purchasing decisions. It is important for internal marketing to maintain relationships with internal stakeholders in a modern organisation. In today’s society, there is much belief about how key stakeholders, such as investors and shareholders, consumers and customers (internal and external), members of the community and employees view the company. Communication opportunities present a unique opportunity to engage stakeholders in an innovative, interactive, and immediate manner to harness their power. The strategy of any successful communication campaign will include them. Research on the relationship between internal marketing, internal and external stakeholders, and companies is timely.
If you are interested, please contact Pantea Foroudi (P.Foroudi@mdx.ac.uk) by 5 Jan 2023
Full Submission: 1 June 2023