J Strat Mar
Introduction
Journal of Strategic Marketing, 30(8)
INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs
The efficacy of customer’s voluntary use of self-service technology (SST): a dual-study approach
—Hyunju Shin & Bo Dai [] []
A generational study of employees’ customer orientation: a motivational viewpoint in pandemic time
—Ali B. Mahmoud, Nicholas Grigoriou, Leonora Fuxman, William D. Reisel, Dieu Hack-Polay & Iris Mohr [] []
FMCG firms’ margin management: consumer trade-offs among product price, quantity and quality
—Stephen Wilkins & John J. Ireland [] []
Understanding the influence of culture on customer engagement and recommendation intentions
—Wolfgang Messner [] []