J Res Interactive Mar
Introduction
Journal of Research in Interactive Marketing, 16(4)
INTEREST CATEGORY: INNOVATION AND TECH
POSTING TYPE: TOCs
To buy or not to buy, that is the question: understanding the determinants of the urge to buy impulsively on Instagram Commerce
—Doaa Herzallah, Francisco Mu簽oz Leiva, Francisco Li矇bana-Cabanillas []
Make the apps stand out: discoverability and perceived value are vital for adoption
—Ling Jiang, Wenkai Zhou, Zhuoyi Ren, Zhilin Yang []
Do high engagement Instagram images influence presidential candidate evaluation? The moderating effect of familiarity
—Caroline Lego Munoz, Terri Towner []
Webrooming or showrooming? The moderating effect of product attributes
—Yan Guo, Min Zhang, Valerie Lynette Wang []
The impact of emerging technology influences product placement effectiveness: a scoping study from interactive marketing perspective
—Jani Pavli, Tina Toma鱉i, Ines Ko鱉uh []
Goal specificity or ambiguity? Effects of self-quantification on persistence intentions
—Haijiao Shi, Rong Chen []
Conversions on the rise modernizing e-mail marketing practices by utilizing volunteered data
—Mari Hartemo []
How consumer opinions are affected by marketers: an empirical examination by deep learning approach
—Billy Yu []
Effects of content characteristics on stages of customer engagement in social media: investigating European wine brands
—Aspasia Vlachvei, Ourania Notta, Eirini Koronaki []
To pay or not to pay: understanding mobile game app users’ unwillingness to pay for in-app purchases
—Imam Salehudin, Frank Alpert [Google Scholar]
The role of brand interactivity and involvement in driving social media consumer brand engagement and brand loyalty: the mediating effect of brand trust
—Tariq Samarah, Pelin Bayram, Hasan Yousef Aljuhmani, Hamzah Elrehail []
Let’s play with emojis! How to make emojis more effective in social media advertising using promocodes and temporal orientation
—Xiao Huang, Mohammad Shahidul Kader, Seeun Kim [Google Scholar]
Augmented reality interactive technology and interfaces: a construal-level theory perspective
—Lan-Lung (Luke) Chiang, Tseng-Lung Huang, Henry F.L. Chung []