J Mar Higher Ed
Introduction
Journal of Marketing for Higher Education, 32(2)
INTEREST CATEGORY: MARKETING FOR HIGHER ED
POSTING TYPE: TOCs
Digital technology and eWOM in the context of higher education: a study from Portugal and Spain
—Bruno Morgado Ferreira, José Luis Abrantes, Ana Seabra & Isabel Mateos Rubio [] []
Social brand engagement and brand positioning for higher educational institutions: an empirical study in Sri Lanka
—Charitha Harshani Perera, Rajkishore Nayak & Long Thang Van Nguyen [] []
Engaging students through social media. Findings for the top five universities in the world
—MarÃa del RocÃo Bonilla Quijada, Eva Perea Muñoz, August Corrons & Josep-LluÃs Olmo-Arriaga [] []
Factors influencing the choice of studying at UAE universities: an empirical research on the adoption of educational marketing strategies
—Mohammed T. Nuseir & Ghaleb A. El Refae [] []
Effect of university-enterprise alliance orientation on university’s innovation performance and market performance: evidence from Vietnam
—Thi Bich Hanh Tran & Anh Dung Vu [] []
The influence of course experience, satisfaction, and loyalty on students’ word-of-mouth and re-enrolment intentions
—Mohsin Abdur Rehman, Erisher Woyo, Joy Eghonghon Akahome & Muhammad Danial Sohail [] []
An investigation into the influential factors that impact consumer decision-making among prospective online MBA students
—Harriet Jeckells [] []