J Mar
Introduction
Journal of Marketing, 87(1)
INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs
Promoting Catalysis in Marketing Scholarship
—Shrihari Sridhar, Cait Lamberton, Detelina Marinova, and Vanitha Swaminathan [] []
Bad News? Send an AI. Good News? Send a Human
—Aaron M. Garvey, TaeWoo Kim, and Adam Duhachek [] []
The Impact of Advertising Creative Strategy on Advertising Elasticity
—Filippo Dall’Olio and Demetrios Vakratsas [] []
Who We Are and How We Govern: The Effect of Identity Orientation on Governance Choice
—Jan B. Heide, Simon J. Bell, and Paul Tracey [] []
Why Is It Wrong to Sell Your Body? Understanding Liberals’ Versus Conservatives’ Moral Objections to Bodily Markets
—Shreyans Goenka and Stijn M.J. van Osselaer [] []
Order Matters: Rating Service Professionals First Reduces Tipping Amount
—Jinjie Chen, Alison Jing Xu, Maria A. Rodas, and Xuefeng Liu [] []
The Impact of Organic Specialist Store Entry on Category Performance at Incumbent Stores
—Stijn Maesen and Lien Lamey [] []
The Context (In)Dependence of Low-Fit Brand Extensions
—Pragya Mathur, Malika Malika, Nidhi Agrawal, and Durairaj Maheswaran [] []
Gift or Donation? Increase the Effectiveness of Charitable Solicitation Through Framing Charitable Giving as a Gift
—Phyllis Xue Wang, Yijie Wang, and Yuwei Jiang [] []