J Adv Res
Introduction
Journal of Advertising Research, 62(4)
INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs
Where to Next? Honoring My Predecessor’s Work and a Plan For Continued Improvements
—-Colin Campbell [] []
Articles
Managing Creativity in the Age of Data-Driven Marketing Communication: A Model for Agencies to Improve Their Distribution and Valuation of Creativity
—Annette Kallevig, Wilson Ozuem, Michelle Willis, Silvia Ranfagni, and Serena Rovai [] []
How Advertising Expenditures Affect Consumers’ Perceptions of Quality: A Psychology-Based Assessment of Brand-, Category-, And Country-Level Moderators
—Koushyar Rajavi, Donald R. Lehmann, Kevin Lane Keller, and Alireza Golmohammadi [] []
Foreign versus Local Consumer Culture Positioning when Entering Foreign Markets: Synergies of Anthropomorphic Ads, Ethnocentrism, and Culture Positioning On Brand Evaluations
—Lefa Teng, Mengmeng Zhang, Lianne Foti, Xinran Wang, and Xinyan Yang [] []
How the Impact of Social Media Influencer Disclosures Changes over Time: Discounting Cues and Exposure Level Can Affect Consumer Attitudes And Purchase Intention
—Nathaniel J. Evans, Delia Cristina Balaban, Brigitte Naderer, and Meda Mucundorfeanu [] []
Are Consumers Moved by a Crying Tree or a Smiling Forest? Effects of Anthropomorphic Valence and Cause Acuteness in Green Advertising
—Chun-Tuan Chang, Hsiao-Ching Lee, and Yu-Kang Lee [] []
The Impact of Victims’ Imagery on Charity Crowdfunding Campaigns: How Photos of Victims Doing Nothing to Help Themselves Elicit Fewer Donations
—Gadi Buskila and Dikla Perez [] []