Euro J Mar
Introduction
European Journal of Marketing, 56(12)
POSTING TYPE: TOCs
Handle with care! Service contract termination as a service delivery task
—Hauke Wetzel, Christina Haenel, Alexandra Claudia Hess []
Using mindsets to boost health: how construal level and goal pursuit shape health message effectiveness on cessation behaviors
—M獺rcia Maurer Herter, Adilson Borges, Diego Costa Pinto, Mario Boto Ferreira, Anna S. Mattila []
Brand love and brand addiction and their effects on consumers’ negative behaviors
—Muhammad Junaid, Marc Fetscherin, Khalid Hussain, Fujun Hou [Google Scholar]
The effects of authentic and hubristic pride on indulgence
—Jinfeng (Jenny) Jiao, Catherine Cole, Gary Gaeth []
From holistically to accidentally sustainable: a study of motivations and identity expression in sustainable living
—Irene Garnelo-Gomez, Kevin Money, David Littlewood []
Conceptualising the panic buying phenomenon during COVID-19 as an affective assemblage
—Ahmed Zaky, Hassan Mohamed, Gunjan Saxena []
Does alliance orientation matter for new product success? An empirical study of Taiwanese electronics firms
—Yen-Chun Chen, Todd Arnold []
Putting your mouth where your money goes! Where and how to communicate to maximize the impact of corporate social programs
—Christopher Agyapong Siaw, David Sugianto Lie, Rahul Govind []
Toward a theory of corporate apology: mechanisms, contingencies, and strategies
—Wei Shao, Jordan W. Moffett, Sara Quach, Jiraporn Surachartkumtonkun, Park Thaichon, Scott K. Weaven, Robert W. Palmatier []
The effects of fear of missing out on social media posting preferences
—Yue Xi, Jiale Huo, Xinran Zhao, Yushi Jiang, Qiang Yang []
Influencer marketing effectiveness: the mechanisms that matter
—Dean Charles Hugh, Rebecca Dolan, Paul Harrigan, Harriet Gray []
Making a positive (or negative) first impression with small talk
—Hillary J.D. Wiener, Karen E. Flaherty, Joshua Wiener []
Consumption of marketer-generated content: consumers as curators of marketing messages that they consume on social media
—Valeria Noguti []
Choice consistency and inconsistency between self- and gift-purchases: the role of attitude functions
—Dong Lyu, Dirk Moosmayer, Hao Ding, Jia Jin []
Love or like: gender effects in emotional expression in online reviews
—Eathar Abdul-Ghani, Jungkeun Kim, Junbum Kwon, Kenneth F. Hyde, Yuanyuan (Gina) Cui []
ChChchanges: the geology of artist brand evolutions
—Toni Eagar, Andrew Lindridge, Diane M. Martin []