Applied Mar Analytics
Introduction
Applied Marketing Analytics, 8(2)
INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: TOCs
Special Issue: Innovative methods to measure digital marketing analytics: Part 1
Reyes-Menendez, Ana; Ruiz-Lacaci, Nuria; Palos-Sanchez, Pedro
How marketers can use the power of an AI/ML model to identify and predict customers
—Bellamkonda, Shash [] []
How businesses of any size can use AI in a digital marketing strategy
—Broadhurst, Martin [] []
Web3 and the future of marketing
—Cutler, Kelly [] []
C-3DP: A cross-cluster analysis model to identify latent categorical customer attributes
—Kamena, Roger [] []
Attribution done right: How to prove the real value of marketing
—Oloyede, Moni [] []
Net searcher sentiment: A web-search based replacement for net promoter score
—Gerber, Isaac [] []
Empirical measurement of marketing analytics orientation: Quantifying the factors that create highly analytical marketing practices
—Branda, Anthony F.; Weber, Mark; Lucio, Eduardo [] []
The impact of digital marketing on the performance of firms in Tunisia
—Fridhi, Bechir [] []
An explorative study of salient usability attributes affecting m-commerce consumer behaviour in a Nordic context
—Løber, Lasse BaungÃ¥rd; Svendsen, Simon [] []