Mar Letters
Introduction
Marketing Letters, 33(4)
POSTING TYPE: TOCs
Predicting Firm Market Performance Using the Social Media Promoter Score
—Sunghun Chung, Donghyuk Shin, Jooyoung Park []
How internal reference prices determine when a price’s location will influence consumer judgments
—Katina Kulow, Keith S. Coulter, Michael J. Barone, Xingbo (Bo) Li []
A dynamic model of price competition and promotion in prescription drug markets
—Abhik Roy []
Effects of linguistic style on persuasiveness of word-of-mouth messages with anonymous vs. identifiable sources
—Jie Chen, Wenjian Fan, Junlong Wei, Zunli Liu []
Language matters: humanizing service robots through the use of language during the COVID-19 pandemic
—Smriti Kumar, Elizabeth G. Miller, Martin Mende, Maura L. Scott []
Narrative information on secondhand products in e-commerce
—Jian Xu, Zhe Li, Xuequn Wang, Chunyu Xia []
Counterfeit patronage: human values, counterfeit experience and construal level
—Xuemei Bian, Yanisa Tantiprapart, George Chryssochoidis, Kai-Yu Wang []
Chooser or suitor? The effects of mating cues on men’s versus women’s reactions to commercial rejection
—Rui Chen, Hao Shen, Chun-Ming Yang []
Replication Corner
The power of nostalgia: Age and preference for popular music
—Callum Davies, Bill Page, Carl Driesener, Zac Anesbury, Song Yang, Johan Bruwer []
Idea Corner
DPS 2.0: on the road to a cashless society
—Nwamaka A. Anaza, Delancy H. S. Bennett, Yana Andonova, Emeka Anaza []
Crypto-marketing: how non-fungible tokens (NFTs) challenge traditional marketing
—Reto Hofstetter, Emanuel de Bellis, Leif Brandes, Melanie Clegg, Cait Lamberton, David Reibstein, Felicia Rohlfsen, Bernd Schmitt, John Z. Zhang []