J Philanthropy Mar

Introduction

Journal of Philanthropy and Marketing, 27(4)

INTEREST CATEGORY: SECTORS
POSTING TYPE: TOCs


When worlds collide: Non‐state actors, philanthropy and the commercial promotion of fertility control options in developing countries
Jeffrey Wale, Sam Rowlands []

Social media analytics for nonprofit marketing: #Downsyndrome on Twitter and Instagram
Chiara L. Bernardi, Nouf Alhamdan []

Turnover intention and job tenure of US fundraisers
Genevieve G. Shaker, Patrick M. Rooney, Sarah K. Nathan, Jonathan J. Bergdoll, Eugene R. Tempel []

Perspective‐taking of a similarly‐situated single victim increases donations for multiple victims
Hyunkyu Jang []

The role of request precision and perceived efficacy in increasing charitable donations
Edmund Hershberger, Michael Hair []

Selfishness and consumer ethics: Does (non)religiosity matter?
Denni Arli, Fandy Tjiptono []

Emotional appeals effectiveness in enhancing charity digital advertisements
Murooj Yousef, Timo Dietrich, Sharyn Rundle-Thiele, Saleem Alhabash []

The unexpected activist: Catholic women who donate to pro‐choice causes
Heather A. O’Connor []

PRACTITIONER PAPERS

Characteristics that predict volunteer retention and fundraising in community‐based challenge events
Jeff Dunn, Shu-Kay Ng, Melissa K. Hyde, Melissa Legg, Leah Zajdlewicz, Kevin Stein, Anne Savage, Paul Scuffham, Suzanne K. Chambers []

Leveraging legacy system data to examine generational propensity to volunteer
Joseph Kirby []

OPINION

Pass the torch: Leadership development and succession planning in nonprofit organizations
Brian Lee Johnson []