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INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs

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Special Section: Exploring the Luxury Experience and Luxury Experience Management

The future of luxury management – 5 megatrends that are here to stay: guidance for researchers and managers
—Phil Klaus & Caroline Tynan [] []

Examining guests’ experience in luxury hotels: evidence from an emerging market
—Shadma Shahid & Justin Paul [] []

The experience of luxury craftsmanship – a strategic asset for luxury experience management
—Annalisa Tarquini, Hans Mühlbacher & Maria Kreuzer [] []

Elite luxury experiences: customer and managerial perspectives
—Mona Mrad, Sahar Karimi, Zsófia Tóth & George Christodoulides [] []

General

Marketer behaviour: a case for making this socially real
—Tony Woodall & Alex Hiller [] []

The determinants of personal luxury purchase intentions in a recessionary environment
—Arezoo Davari, Pramod Iyer, Francisco Guzmán & Cleopatra Veloutsou [] []

Does equity-based compensation motivate executives to build strong brands?
—Hanieh Sardashti & Roger J. Calantone [] []

More than words can say: a multimodal approach to understanding meaning and sentiment in social media
—Mehmet Ibrahim Mehmet & Steven D’Alessandro [] []

That’s wrong… but it’s good! How moral decoupling allows consumers to feel less guilty about supporting companies involved in unethical conduct
—Felix Friederich, Jorge Matute, Ramon Palau-Saumell & Jan-Hinrich Meyer [] [Google Scholar]

Beyond brand personality. A multidimensional perspective of self-congruence
—Dean C. H. Wilkie & Sally Rao Hill [] []

‘With a little help from my friends’: exploring mutual engagement and authenticity within foodie influencers’ communities of practice
—Cristina Miguel, Carl Clare, Catherine J. Ashworth & Dong Hoang [] []

Decentralised place branding through multiple authors and narratives: the collective branding of a small town in Sweden
—Emma Björner & Lars Aronsson [] []