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INTEREST CATEGORY: CONSUMER BEHAVIOR
POSTING TYPE: TOCs

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Sharing on platforms: Reducing perceived risk for peer‐to‐peer platform consumers through trust‐building and regulation
—Sarah Marth, Barbara Hartl, Elfriede Penz []

Sincere or exciting? Brand personality and argument quality on brand attitude
—Jinfeng (Jenny) Jiao, Irwin P. Levin, Gary J. Gaeth, Subimal Chatterjee []

The affect premium for brands: Brand‐first versus attribute‐first presentation of product information impacts willingness to pay
—Priya Narayanan, Arvind Sahay []

Positive behavioral change during the COVID‐19 crisis: The role of optimism and collective resilience
—Amélie Guèvremont, Caroline Boivin, Fabien Durif, Raoul Graf []

‘Pulling back the curtain’: Company tours as a customer education tool and effects on pro‐brand behaviors
—Xiaochi Sun, Thomas Foscht, René Hubert Kerschbaumer, Andreas B. Eisingerich [Google Scholar]

Bias behind closed doors: Chinese consumers’ perception of foreign wines
—Jesse Elias Christian, Di Wang [Google Scholar]

Anthropocentric, biospheric and egobiocentric environmental values and green product purchase intention: The mediating effect of environmental identity
—Chamila R. Perera, Hassan Kalantari Daronkola, Lester W. Johnson []

Examining the effects of conflicting reviews on customers’ purchase intentions from a product attributes perspective
—Xiaoxia Xu, Yufang Jin [Google Scholar]

Not so bad after all: How format influences review writers’ post‐review evaluations
—Jamie L. Grigsby, César Zamudio, Robert D. Jewell [Google Scholar]

Inferring one’s own attitude toward an unknown attribute: The moderating role of complexity in juice tasting
—Alexa N. Alcser-Isais, Leigh K. Smith, Paul W. Eastwick [Google Scholar]

Does pleasure facilitate healthy drinking? The role of epicurean pleasure in the regulation of wine consumption
—Olivia Petit, Qian Janice Wang, Charles Spence []

Does lead userness matter for electric vehicle adoption? An integrated perspective of social capital and domain‐specific innovativeness
—Nan Wang, Yalan Huang, Yaoyao Fu, Lingyun Chen []

A hierarchy of sustainable grocery shopping behaviours: Using Rasch modelling to explore adoption groups
—Alexandra Ganglmair-Wooliscroft, Ben Wooliscroft []

How short film ads improve brand attitudes: The roles of viewing experiences and consumption visions
—Chingching Chang []

Financial scarcity and caloric intake: It is not always about motivation
—Bruce E. Pfeiffer, Hélène Deval, Frank R. Kardes []

The effect of message features on donations in donation‐based crowdfunding
—Hyunkyu Jang, Wujin Chu []

Investigating how online fashion product page design affects the consumer’s clothing fit appraisal
—Courtney Chrimes, Rosy Boardman, Gianpaolo Vignali, Helen McCormick [Google Scholar]

The Oscars: Friends and foes for millennials
—Monica B. Fine, John T. Gironda, Maria Petrescu, Costinel Dobre []

Motivating consumers for health and fitness: The role of app features
—Violeta Stancu, Darius-Aurel Frank, Liisa Lähteenmäki, Klaus G. Grunert []

Perceived deception and online repurchase intention: The moderating effect of product type and consumer regulatory orientation
—Xinyue Wang, Abdul R. Ashraf, Narongsak Thongpapanl, Kai-Yu Wang []