ISBM Practice Fellows
Introduction
The Institute for the Study of Business Markets announces six inaugural B2B Practice Fellows
INTEREST CATEGORY: INTERORGANIZATIONAL
POSTING TYPE: Awards
Author: Lori Nicolini
ISBM Announces Six Inaugural B2B Practice Fellows
The Institute for the Study of Business Markets (ISBM), the worlds only B2B think tank, named five new Inaugural Practice Fellows and a Distinguished Practice Fellow at their latest Member Meeting in Chicago.
The ISBM Practice Fellows are a group of thought leaders, consultants, and key industry practitioners who have established a track record of advancement of the state of the art in Business-to-Business marketing. ISBM recognizes them as they provide special insight, advice and counsel, as well as a broad variety of services to Business-to-Business marketers and sales leaders, across a broad span of practice.
The named inaugural Practice Fellows are:
Dan Adams, the founder and president of the AIM Institute, and author of New Product Blueprinting: The Handbook for B2B Organic Growth. One of the foremost experts in B2B innovation, in over 35 years, Dan has taught thousands of B2B professionals in every region of the world in hundreds of workshops. In recent years, Dan and his team have conducted significant original research into the behaviors that drive B2B organic growth.
Ralph Cummins, president and managing director of EMM Group. Ralph is a strategic thought leader focused on helping companies optimize go-to-market, brand and experience strategies for growth. Over the past decade, Ralph has mentored and trained thousands of marketers, most recently through strategic workshops in collaboration with ISBM.
Gerry Katz, recently retired from AMS, is a recognized authority in the fields of market research and new product development. Gerry established AMSs Insights for Innovation Practice and pioneered the field now known as Voice of the Customer market research. He has taught thousands of professionals around the globe about the theory and practice of VOC and other leading innovation research methods.
Laura Patterson, Founder and president of VisionEdge Marketing, is a pioneer in Marketing Performance Management. Laura is a recognized and trusted authority for enabling companies to take a customer-centric outcome-based approach to organic growth by enabling them to use analytics, accountability, alignment, and operational excellence to attract, retain and grow the value of customers. She has published four books, with the recent Fast-Track Your Business: A Customer-Centric Approach to Accelerate Market Growth receiving industry acclaim.
Joanne Smith, is president of Price to Profits Consulting and former DuPont corporate head of marketing, pricing and customer loyalty. Joanne has transformed numerous B2B companies pricing performance to enhance long-term profitability and growth. She is an expert in pricing and profit management and transformation, product management and development, cross-functional collaboration and leadership, business transformation and change management, customer loyalty initiatives, B2B marketing strategies, marketing and customer segmentation, and team leadership. Joanne secret to profitable pricing is in creating confidence in individuals to communicate and extract the value deserved from the market. Joanne is the author of The Pricing and Profit Playbook, The Price Negotiation Playbook and The Pricing in a Crisis Playbook.
Also named was ISBMs first Distinguished Practice Fellow, Ralph Oliva.
Ralph Oliva is Emeritus Professor of Marketing in the Smeal College of Business and Emeritus Director of the Institute for the Study of Business Markets (ISBM) at Penn State.
Ralph recently stepped down as Executive Director of the Institute after 20 years of building it into the leading network of Business-to-Business (B2B) practitioners and academic researchers devoted to advancing knowledge and practice in B2B marketing worldwide.
Ralph is active in Executive Education, as well as the Smeal College MBA program, where he received 17 Teaching awards from his students from 2002 through to in 2020. He has numerous publications in practitioner-related media on a wide range of topics in Business Marketing. His focus areas are in brand strategy and Integrated Strategic Communications, with a special focus on Ingredient Branding.
These newly named Practice Fellows join the ISBM Academic Fellows who have been advancing the understanding and science of B2B for nearly four decades.
蹤獲扦夥厙t ISBM.
ISBM was founded in 1983 as a collective of leading academics from premier institutions around the globe partnering with B2B companies for the purpose of directing, advancing and disseminating the Science of B2B Marketing.
While business-to-business (B2B) represents approximately 65% of the global economy, only a small fraction of resources and attention is dedicated to advancing B2B marketing research and knowledge. The overwhelming majority of universities fail to offer any concentrations of research, education or outreach programming that is focused on B2B Markets. ISBM fills that gap with Member Firms learning from and sharing needs with 30 Academic Fellows and 6 Practice Fellows and 18 B2B Instructors and Partners globally.
Contact:
Lynn Yanyo
Executive Director
ISBM, LLC
919-414-5592
lynnyanyo@gmail.com