Intl J Res Mar
Introduction
International Journal of Research in Marketing, 39(4)
POSTING TYPE: TOCs
The dark side of innovation: How new SKUs affect brand choice in the presence of consumer uncertainty and learning
—Bernadette J. van Ewijk, Els Gijsbrechts, Jan-Benedict E.M. Steenkamp []
Customer base analysis with recurrent neural networks
—Jan Valendin, Thomas Reutterer, Michael Platzer, Klaudius Kalcher []
Is similarity a constraint for service-to-service brand extensions?
—Radu Dimitriu, Luk Warlop []
Stress can help or hinder novelty seeking: The role of consumer life history strategies
—Justina Gineikiene, Bob M. Fennis, Dovile Barauskaite, Guido M. van Koningsbruggen []
All that glitters is not gold: An investigation into the undesired effects of gamification and how to mitigate them through gamification design
—Magdalena Bekk, René Eppmann, Kristina Klein, Franziska Völckner []
Brand effect on extended warranty valuation: Subjective value versus popularity
—Robin Chark, A.V. Muthukrishnan []
Stop arguing! How childhood exposure to interparental conflict affects consumer response toward product review dispersion
—Mengmeng Liu, Maureen Morrin, Boyoun Grace Chae []
Too cute to be bad? Cute brand logo reduces consumer punishment following brand transgressions
—Felix Septianto, Junbum Kwon []
Stay positive or go negative? Memory imperfections and messaging strategy
—Xiaolin Li, Raghunath Singh Rao, Om Narasimhan, Xing Gao []
The promise and peril of dynamic targeted pricing
—Sung H. Ham, Chuan He, Dan Zhang []
Brand equity, warranty costs, and firm value
—Zixia Cao []
Drivers of consumer adoption of e-Commerce: A meta-analysis
—Cristina Zerbini, Tammo H.A. Bijmolt, Silvia Maestripieri, Beatrice Luceri []
Conjunctive screening in models of multiple discreteness
—Youngju Kim, Nino Hardt, Jaehwan Kim, Greg M. Allenby []
The role of salespeople in industrial servitization: How to manage diminishing profit returns from salespeople’s increasing industrial service shares
—Martin Krämer, Christina Desernot, Sascha Alavi, Christian Schmitz, Felix Brüggemann, Jan Wieseke []
Administrative trade barrier: An empirical analysis of exporting Hollywood movies to China
—Chunhua Wu, Charles B. Weinberg, Qiyuan Wang, Jason Y.C. Ho []
Designing successful temporary loyalty programs: An exploratory study on retailer and country differences
—Nick J.F. Bombaij, Sarah Gelper, Marnik G. Dekimpe []