Intl J Adv
Introduction
International Journal of Advertising, 41(8)
INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs
ICORIA Special Issue
Editorial
Advertising in Contemporary Society
—Sara Rosengren & Martin Eisend [] []
Topical Advertising in enduring events: the role of timing and creativity in engagement with social media brand messages during COVID-19
—Komala Mazerant, Lotte M. Willemsen, Peter Neijens, Erik van Schooten & Guda van Noort [] []
Finding gold at the end of the rainbowflag? Claim vagueness and presence of emotional imagery as factors to perceive rainbowwashing
—Tim Wulf, Brigitte Naderer, Zoe Olbermann & Julian Hohner [] []
Visual attention paid to negative comments in cause-related posts: visual style and emotionality matter
—Alberto Badenes-Rocha, Enrique Bigne & Carla Ruiz-Mafé [] []
Regular Papers
Green consumer segmentation: consumer motivations for purchasing pro-environmental products
—Jinhee Lee & Eric Haley [] []
The effects of sponsorship disclosures, advertising knowledge, and message involvement in sponsored influencer posts
—Guolan Yang [] []
The power of creative advertising: creative ads impair recall and attitudes toward other ads
—Hyun Seung Jin, Gayle Kerr, Jaebeom Suh, Hyoje Jay Kim & Ben Sheehan [] []
Patient influencers’ promotion of prescription drugs on Instagram: Effects of illness disclosure on persuasion knowledge through narrative transportation
—Hyosun Kim [] []
I’ve heard that brand before: the role of music recognition on consumer choice |
—Manuel Anglada-Tort, Kerry Schofield, Tabitha Trahan & Daniel Müllensiefen [] []