Health Mar Quart
Introduction
Health Marketing Quarterly, 39(4)
INTEREST CATEGORY: SECTORS
POSTING TYPE: TOCs
Patient demographics as determinants of where they go for hospitalization, what inpatient care they get, and what they are charged: A national study
—Lori Ford, Ravi Chinta & Anne Fiedler [] []
Feeling pressured by health prevention campaigns as a motivational force: Examining the role of visual and verbal mode design features |
—Michelle Möri, Perina Siegenthaler & Andreas Fahr [] []
An analysis of social marketing practice: Factors associated with success |
—M. Bilal Akbar, Irene Garnelo-Gomez, Lawrence Ndupu, Elizabeth Barnes & Carley Foster [] []
Creating a marketing mix model for the marketing of medical devices through public procurement
—Tina Vukasović & Anita Sluga [] []
Responses to direct-to-consumer advertising in Australia: Comparing experience
—Stephen Goodall, Rosalie Viney, Deborah Street, David S. Waller & Fei Li Zhao [] []