蹤獲扦夥厙

INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: Journal News

Author: Shrihari (Hari) Sridhar

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JM Virtual Workshop on Research-Driven Apps

Journal of Marketing hosted an online workshop titled ���Marketing Impact with Research-Driven Apps��� recently. We were pleased to see more than 80 registrants and are pleased to share the saved videos from the workshop.

presented by Brad Shapiro and moderated by Pradeep Chintagunta

presented by Rik Pieters and moderated by Detelina Marinova

presented by Nooshin Warren and moderated by Hari Sridhar

presented by Kunpeng Zhang and moderated by Rajdeep Grewal

The workshop will also be followed by two app tutorial videos that will be posted on the JM website.

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Call for Manuscripts: New Paradigms for a New World: Marketing Scholarship in an Age of Disruption, Special Issue of the Journal of Marketing. Submission Deadline: January 1-June 30, 2023.

Marketing is likely to be on the cusp of such a transformation, prompted by three sources of disruption: pandemic- and humanitarian crisis���driven acceleration and adaptation, technological hyperconnectivity, and societal fragmentation.

In this special issue, we challenge marketing scholars to reexamine, question, and, in some cases, even discard current paradigms and identify new ones that can help shed light on the new realities with which marketers are faced.泭 Manuscripts will be judged by their ability to (1) offer a scholarly description of an important new-world phenomenon, (2) provide an accurate summary of the existing paradigm, and (3) offer a research-based case for paradigm augmentation or replacement.

• Review the call for papers, including relevant topics, types of papers, and editorial review process.
• Consider some initial questions that could serve as guiding exemplars.
• Watch the space as Journal of Marketing will announce a Winter 蹤獲扦夥厙 event supporting this issue

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泭Recently Accepted Papers Forthcoming in the泭Journal of Marketing: for a full list

Crystal Reeck, Nathaniel A. Posner, Kellen Mrkva, Eric J. Johnson

Johann Melzner, Andrea Bonezzi, Tom Meyvis

Molly R. Burchett, Brian Murtha, Ajay K. Kohli

Alessandro Biraglia, Christoph Fuchs, Elisa Maira, Stefano Puntoni

Zixia Cao, Reo Song, Alina Sorescu, Ansley Chua

Ayan Ghosh Dastidar, Sarang Sunder, Denish Shah

Eunsoo Kim, MengQi (Annie) Ding, Xin (Shane) Wang, Shijie Lu

Peter N. Golder, Marnik G. Dekimpe, Jake T. An, Harald J. van Heerde, Darren S. U. Kim, Joseph W. Alba

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Journal of Marketing Articles in the News泭

CBS News, ������ (draws on by Evert De Haan, P.K. Kannan, Peter C. Verhoef, and Thorsten Wiesel)

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