JAR News
Introduction
Recent J of Adv Res CFPs, Webinars, more
INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: Revisits
Author: Nanette Burns
Journal of Advertising Research News
泭December Issue Preview
Get advance access to articles earmarked for the December issue (JAR 62, 4) on our Digital First platform . Among them:
- Managing Creativity in the Age of Data-Driven Marketing Communication: A Model for Agencies to Improve Their Distribution and Valuation of Creativity. By Annette Kallevig (Kristiania University College, Oslo), Wilson Ozuem (University of Cumbria/Anglia Ruskin University, U.K.), Michelle Willis (University of Cumbria), Silvia Ranfagni (University of Florence), and Serena Rovai (Excelia Business School, France) Access the article .
- Foreign versus Local Consumer Culture Positioning when Entering Foreign Markets: Synergies of Anthropomorphic Ads, Ethnocentrism and Culture Positioning on Brand Evaluations. By Lefa Teng, Mengmeng Zhang, Xinran Wang and Xinyan Yang (all four at Jiangnan University, China) and Lianne Foti (University of Guelph, Ontario) Access the article .
Catch Up on Our Latest Events
Miss the latest webinars featuring our Calls for Papers and showcasing JAR authors? View them at your convenience (see details below).
Calls for Papers Webinars
- Insights for Advertisers on Immersive Technologies: The Future of Advertising Using VR, AR and the Metaverse led by Kirsten Cowan (University of Edinburgh), Ana Javornik (University of Bristol), and Kirk Plangger (Kings College London). Watch the recording .
- Prosocial Advertising Messages led by Marla Royne Stafford (University of Nevada, Las Vegas). Watch the recording .
JAR Insights Studio: Do I Have Your Attention? Banner Blindness Tactics, Roadblock Ads and Influencer Cues
Watch JAR authors in Australia, France, India, Romania and the U.S. present their published work:
- Can Personalization or Creativity Reduce Banner Blindness? An Executive Functions Approach to Media and Creative Strategies. Speaker: Scott Koslow (Macquarie University). View the recording .
- How Consumers Process Unexpected Online Advertisements: The Effects of Motion and Abrupt Onset on Consumers Attention and Attitude. Speaker: Emna Cherif (Clermont Auvergne University). View the recording .
- Roadblock Advertising in the Digital Context: Does Paying to Limit Competing Messages Pay Off? Speaker: Biswajita Parida (Indian Institute of Technology Delhi). View the recording .
- How the Impact of Social-Media Influencer Disclosures Changes Over Time: Discounting Cues and Exposure Level Can Affect Consumer Attitudes and Purchase Intention. Speakers: Nathaniel Evans (University of Georgia) and Delia Balaban (BabeBolyai University). View the recording .
- Q&A Panel. Moderator: Paul Donato (Chief Research Officer, Advertising Research Foundation). Joining the Q&A: Charles Ray Taylor (Villanova University), Abhishek (Institute of Management Technology Ghaziabad)co-authors on the Roadblock Advertising study. View the recording .
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