Soc Mar Quart
Introduction
Social Marketing Quarterly, 28(4)
INTEREST CATEGORY: MARKETING AND SOCIETY
POSTING TYPE: TOCs
A Reflection on the 7th World Social Marketing Conference (2022)
—M. Bilal Akbar and Jeff French [] []
Exploring Countermarketing Messages to Reduce Youth Sugar-Sweetened Beverage Consumption in The Bronx, NY
—P. Christopher Palmedo, Samantha Flores, Kalya Castillo, Moria Byrne-Zaaloff, and Kelly Moltzen [] []
Social Distancing, Hand Washing and Handshaking Behaviour During and Beyond Coronavirus Pandemic: A Social Marketing Perspective
—Ernest Yaw Tweneboah-Koduah and Isaac Serwornu Coffie [] []
Understanding Grotesque Transparency as a Strategy for Fundamentalist Radicalization: Implications for Social Marketing Theory and Practice
—Isaac Nahon-Serfaty [] []
The Battle between Commercial Marketing and Social Marketing
—Philip Kotler [] []