J Con Res
Introduction
Journal of Consumer Research, 49(4)
INTEREST CATEGORY: CONSUMER BEHAVIOR
POSTING TYPE: TOCs
EDITOR’S CHOICE
When Is HILO Low? Price Image Formation Based on Frequency versus Depth Pricing Strategies
—Daniel Sheehan; Ryan Hamilton; Ramnath K Chellappa []
The Off by 100% Bias: The Effects of Percentage Changes Greater than 100% on Magnitude Judgments and Consumer Choice
—Matthew Fisher; Milica Mormann []
Experiential and Analytical Price Evaluations: How Experiential Product Description Affects Prices
—Arnaud Monnier; Manoj Thomas []
Offline Context Affects Online Reviews: The Effect of Post-Consumption Weather
—Leif Brandes; Yaniv Dover []
Social-Jetlagged Consumers and Decreased Conspicuous Consumption
—Yunlu Yin; Zhongqiang (Tak) Huang []
Work-to-Unlock Rewards: Leveraging Goals in Reward Systems to Increase Consumer Persistence
—Marissa A Sharif; Kaitlin Woolley []
Money, Sacrificial Work, and Poor Consumers
—Rohit Varman ; Hari Sreekumar; Russell W Belk []
Why Are Donors More Generous with Time Than Money? The Role of Perceived Control over Donations on Charitable Giving
—John P Costello; Selin A Malkoc []