Euro J Mar
Introduction
European Journal of Marketing, 56(9)
POSTING TYPE: TOCs
Special issue: A call for Impact!
Guest editors: Debbie Isobel Keeling, Greg W. Marshall
A call for impact! Launch of the new impact article
—Debbie Isobel Keeling, Greg W. Marshall []
Creating discursive channels: generating and disseminating impactful research insights into the strategic sales enablement of retail technology
—Matteo Montecchi, Francesca Bonetti, Kirk Plangger, Hope Jensen Schau []
The dark side of channel loyalty programmes – managing tier demotion and deceitful behaviours
—David Cox []
Impacting communication in optometry: enhancing health-service experiences
—Dirk vom Lehn, Peter M. Allen, Helena Webb, Bruce J.W. Evans, Michael Bowen, Holly Dobrzycki []
A reflection on motivating community action to protect an endangered species using marketing
—Sharyn Rundle-Thiele []
Impact for good: a journey toward impact through marketing scholarship
—Maura L. Scott, Martin Mende []