J Nonprofit Pub Sector Mar
Introduction
Journal of Nonprofit & Public Sector Marketing, 23(5)
INTEREST CATEGORY: SECTORS
POSTING TYPE: TOCs
How Affective Displays and Self-Construal Impact Consumers’ Generosity
—Rhiannon MacDonnell Mesler & Bonnie Simpson [] []
Understanding consumer preference between bundled and unbundled green offering
—ShabbirHusain R.V., Sanjeev Varshney, Pingali Venugopal & Munish Thakur [] []
Using Gamification Techniques to Enable Generation Z’s Propensity to Do Good
—Ronald P. Conlin & Samantha Santana [] []
Exploring Donation and Purchase Intentions to Corporate Owned vs. Corporate Sponsored Foundations
—Amanda Swift, Ismail Karabas & Skyler King [] []