J Mar Ed
Introduction
Journal of Marketing Education, 44(3)
INTEREST CATEGORY: TEACHING AND LEARNING
POSTING TYPE: TOCs
Hacking the Marketing Education System: Using Macromarketing and the Circular Economy to Make a Better World
—Joya A. Kemper, Emily M. Moscato, and Ann-Marie Kennedy [] []
Experiencing the Macromarketing Dimensions of Sustainability: Lessons Learned From Field Trips to the Ultra Novel
—Anthony Samuel, Robert J. Thomas, Cathy McGouran, and Gareth R. T. White [] []
Understanding How Stand-Alone Sustainability Courses Are Taught in Marketing: A Global Baseline Analysis
—E. Deanne Brocato, Antje R. H. Graul, Jacob Huff, Alysa Hu, and Jeremy K. Harms [] []
A Design Thinking Approach to Teaching Sustainability
—Valerie Manna, Meike Rombach, David Dean, and Hamish G. Rennie [] []
Teaching What Society Needs: Hacking an Introductory Marketing Course With Sustainability and Macromarketing
—Forrest Watson, Julie Stanton, Stefanie Beninger, Christine Domegan, Alexander Reppel, and Stanley Shapiro [] []
Using Macromarketing to Teach Business Sustainability
—Mark Peterson [] []