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INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs

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Brand management and sustainability: exploring potential for the transformative power of brands
—Urša Golob, Mario Burghausen, Joachim Kernstock, Mark A. P. Davies []

Practices of brand extensions and how consumers respond to FMCG giants’ greening attempts
—Andreas Hesse, Karolin Bündgen, Saskia Claren, Sarah Frank []

Understanding worldview beliefs to allay skepticism toward CSR advertising
—Robert G. Magee []

The influence of brand sustainability on purchase intentions: the mediating role of brand impressions and brand attitudes
—Petar Gidaković, Mateja Kos Koklič, Mila Zečević, Vesna Žabkar []

Luxurious and responsible? Consumer perceptions of corporate social responsibility efforts by luxury versus mass-market brands
—Marlene Vock []

The brand manager as practical author. An empirical study of the co-creation of a CSR-based brand
—Heidi Hansen, Astrid Jensen, Cindie Maagaard []

Do well, do good, and know your audience: the double-edged sword of values-based CSR communication
—Edwin Love, Tejvir Sekhon, Tara Ceranic Salinas []