J Acad Mar Sci
Introduction
Journal of the Academy of Marketing Science, 50(6)
POSTING TYPE: TOCs
Creating customer, firm, and social value through cutting-edge digital technologies
Editorial
The future of digital technologies in marketing: A conceptual framework and an overview
—Kirk Plangger, Dhruv Grewal, Ko de Ruyter, Catherine Tucker []
Technology devalues luxury? Exploring consumer responses to AI-designed luxury products
—Lidan Xu, Ravi Mehta []
Trojan horse or useful helper? A relationship perspective on artificial intelligence assistants with humanlike features
—Ertugrul Uysal, Sascha Alavi, Valéry Bezençon []
Artificial intelligence focus and firm performance
—Sagarika Mishra, Michael T. Ewing, Holly B. Cooper []
Artificial empathy in marketing interactions: Bridging the human-AI gap in affective and social customer experience
—Yuping Liu-Thompkins, Shintaro Okazaki, Hairong Li []
Hey, Alexa! What attributes of Skills affect firm value?
—Navid Bahmani, Amit Bhatnagar, Dinesh Gauri []
Search modality effects: merely changing product search modality alters purchase intentions
—Dan King, Sumitra Auschaitrakul, Chia-Wei Joy Lin []
How consumer digital signals are reshaping the customer journey
—David A. Schweidel, Yakov Bart, J. Jeffrey Inman, Andrew T. Stephen, Barak Libai, Michelle Andrews, Ana Babić Rosario, Inyoung Chae, Zoey Chen, Daniella Kupor, Chiara Longoni, Felipe Thomaz []
The effect of marketing department power on investor responses to announcements of AI-embedded new product innovations
—Manjunath Padigar, Ljubomir Pupovac, Ashish Sinha, Rajendra Srivastava []
Digital technologies: tensions in privacy and data
—Sara Quach, Park Thaichon, Kelly D. Martin, Scott Weaven, Robert W. Palmatier []
An overview and empirical comparison of natural language processing (NLP) models and an introduction to and empirical application of autoencoder models in marketing
—Venkatesh Shankar, Sohil Parsana []