Cust Needs Solutions
Introduction
Customer Needs and Solutions, 9(3/4)
INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs
Perspectives
Dipak Jain on Marketing
—Dipak Chand Jain, Lingling Zhang []
Reflections
Authentically Cornell: the Evolution of Marketing at Cornell
—Manoj Thomas, Helen Chun, Sachin Gupta, Jura Liaukonyte, Suzanne Shu, Kaitlin Woolley []
Research Articles
Strategic Delegation with Differentiated Products
—Dinah A. Cohen-Vernik, Li Yang, Amit Pazgal []
Business Expansion Through Acquisition
—David Soberman []