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Quant Mar Econ

Introduction

Quantitative Marketing and Economics, 20(4)

INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: TOCs


Price dynamics of Swedish pharmaceuticals
Aljoscha Janssen []

Vertical integration of platforms and product prominence
Morgane Cure, Matthias Hunold, Reinhold Kesler, Ulrich Laitenberger, Thomas Larrieu []

Non-linear pricing effects in conjoint analysis
YiChun Miriam Liu, Jeff D. Brazell, Greg M. Allenby []