J Strat Mar
Introduction
Journal of Strategic Marketing, 30(6)
INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs
Capabilities and the internationalisation of smaller-sized, service-oriented firms in the southern hemisphere
—Christian Felzensztein, Dave Crick, Maria Alejandra Gonzalez-Perez, Tanya Jurado & Maria Soledad Etchebarne Lopez [] []
Does competitive aggressiveness negatively moderate the relationship between coopetition and customer satisfaction performance?
—James M. Crick [] []
A rising tide lifts all boats: the role of share and category changes in managing organic sales growth
—Arry Tanusondjaja, Charles Graham, Steven Dunn, Magda Nenycz-Thiel & Bruce McColl [] []
A Western franchise in Shanghai, China: a late entrant’s success
—Robin E Roberts, Lorelle Frazer & Park Thaichon [] []