J Strat Mar
Introduction
Journal of Strategic Marketing, 30(7)
INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs
Scoping and aligning CRM strategy in higher education institutions: practical steps
—Basel Khashab, Stephen Gulliver & Rami M. Ayoubi [] []
The potential of marketing communications to protect social workers in times of crisis
—Simon Pervan, Daniel Rayne & Liliana Bove [] []
Freemium marketing: use of demand-side research in market segmentation strategy
—Donald Sciglimpaglia & Feraidoon Raafat [] []
Houdini’s magical marketing strategies
—Art Weinstein [] []
Leave some for me! The role of marketing in influencing responsible consumption during times of crisis
—Sidney Anderson & Jeffrey Anderson [] []