J Mar Analytics
Introduction
Journal of Marketing Analytics, 10(4)
INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: TOCs
Editorial
Is all academic service distributed equally?
—Anjala S. Krishen, Maria Petrescu []
The six lodging attributes that determine travelers’ preference on Airbnb or hotel
—Michelle Yoo, Sungsik Yoon []
Bayesian two-part multilevel model for longitudinal media use data
—Shelley A. Blozis []
Comparing the effect of interactivity and reputation on purchase intention in live commerce: a serial mediation study
—Shing H. Doong []
Who pulls the strings: firm strategy or firm environment in controlling firm risk?
—Manisha Mathur []
Prediction and profitability in market segmentation typing tools
—Marco Vriens, Nathan Bosch, Chad Vidden, Jason Talwar []
Producers’ brand-dealer dual loyalty to capital equipment
—Pedro Harmath, Roberto Feeney, Josefa Ramoni-Perazzi []
Investigating the impact of psychological customer engagement on customer engagement behaviors: the moderating role of customer commitment
—Sıddık Bozkurt, David Gligor, Nichole Gligor []
Comprehensive Meta-Analysis (CMA) 3.0: a software review
—Philipp Brüggemann, Kunjan Rajguru []