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J Intl Mar

Introduction

Journal of International Marketing, 30(4)

INTEREST CATEGORY: GLOBAL MARKETING
POSTING TYPE: TOCs


How to Go GloCal: Omni-Brand Orientation Framework
Ellen Schmidt-Devlin, Ayşegül Özsomer, and Casey E. Newmeyer [] []

Cultural Differences in an Artificial Representation of the Human Emotional Brain System: A Deep Learning Study
Wolfgang Messner [] []

Managing the Challenge of Luxury Democratization: A Multicountry Analysis
Paurav Shukla, Veronica Rosendo-Rios, Sangeeta Trott, Jing (Daisy) Lyu, and Dina Khalifa [] []

Consumer Responses to COVID Policy Across the World: The Role of Community Resilience
Alexander V. Krasnikov, Clifford J. Shultz, II, and Vera A. Rebiazina [] []

Consumers’ Environmental Sustainability Beliefs and Activism: A Cross-Cultural Examination
Constantinos N. Leonidou, Verena Gruber, and Bodo B. Schlegelmilch [] []