Intl Mar Rev
Introduction
International Marketing Review, 39(6)
INTEREST CATEGORY: GLOBAL MARKETING
POSTING TYPE: TOCs
Animosity, preference conflict and consumption context in an international crisis: a normative influence perspective
—Cher-Min Fong, Hsing-Hua Stella Chang, Yu-Lin Han []
The impact of innovation aspiration shortfall and CEO origin on emerging economy firms’ international expansion: evidence from China
—Xi Zhong, Weihong Chen, Ge Ren [Google Scholar]
Why joint learning is not enough: the role of motivation and opportunity for customer responsiveness in the international supply chain partnerships
—Kuo-Hsiung Chang []
The indie premium: how independent firms create product value across cultures
—Vasileios Davvetas, Alessandro Biraglia []
How and when do exporters benefit from an international adaptation strategy? The moderating effect of formal and informal institutional distance
—Jie Gao, Tao Wang, Yu Jia, Cheng Lu Wang []
Consumer pandemic animosity: scale development and validation
—Jos矇 I. Rojas-M矇ndez, Marta Massi, Elena Gallito []