Italian J Mar
Introduction
Italian Journal of Marketing, 2022(3)
POSTING TYPE: TOCs
Sustainable marketing and performance management. Contributions to theories, methods, and practices.
Guest Editors: Alfonso Siano and Ralph Tench
Editorial
—Alfonso Siano, Ralph Tench
Ex ante assessment of sustainable marketing investments
—Agostino Vollero, Alfonso Siano, Alessandra Bertolini []
How new sustainability typologies will reshape traditional approaches to loyalty
—Neil Richardson []
A text mining approach for CSR communication: an explorative analysis of energy firms on Twitter in the post-pandemic era
—Rocco Mazza, Emma Zavarrone, Mirko Olivieri, Daniela Corsaro []
Measuring and evaluating CSR information and involvement strategies on corporate Facebook pages
—Sara Amabile, Francesca Conte, Agostino Vollero, Alfonso Siano []
Performance management and sustainable development: an exploration of non-financial performance of companies with foreign capital in Romania
—Valentina Vasile, Mirela Panait, Paolo Piciocchi, Maria Antonella Ferri, Maria Palazzo []