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INTEREST CATEGORY: GLOBAL MARKETING
POSTING TYPE: TOCs

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Special issue: Systematic literature reviews in international marketing: from the past to the future and beyond Part 2

Guest editors: Demetris Vrontis, John Hulland, Jason D. Shaw, Ajai Gaur, Michael R. Czinkota, Michael Christofi

Guest editorial: Systematic literature reviews in international marketing: from the past to the future and beyond
—Demetris Vrontis, John Hulland, Jason D. Shaw, Ajai Gaur, Michael R. Czinkota, Michael Christofi []

Family multinationals: a systematic literature review to take stock and look ahead
—Emanuela Rondi, Francesco Debellis, Cristina Bettinelli, Alfredo De Massis []

Intellectual capital in nonprofit organizations: a focus on social capital as a marketing enabler
—Renato Civitillo, Giuseppe Festa, Constantinos-Vasilios Priporas, Matteo Rossi []

A structured literature review on Big Data for customer relationship management (CRM): toward a future agenda in international marketing
—Pasquale Del Vecchio, Gioconda Mele, Evangelia Siachou, Gloria Schito []

Dynamics of the termination of global alliances: probing the past, analyzing the present and defining the frontiers for future research
—Nakul Parameswar, Sanjay Dhir, Tran Tien Khoa, Antonino Galati, Zafar U. Ahmed []

Digital tools and smart technologies in marketing: a thematic evolution
—Estrella Diaz, Águeda Esteban, Rocío Carranza Vallejo, David Martín-Consuegra Navarro []

Consumer cosmopolitanism in international marketing research: a systematic review and future research agenda
—Anna Makrides, Olga Kvasova, Alkis Thrassou, Elias Hadjielias, Alberto Ferraris []

National cultures and their impact on electronic word of mouth: a systematic review
—Anh Dang, David Raska []

Same, same but different! New service development in the context of emerging markets: a review
—Anna Dubiel, Prokriti Mukherji []

A review of consumer affinity research: recent advances and future directions
—M. Mar Serrano-Arcos, Raquel Sánchez-Fernández, Juan Carlos Pérez-Mesa, Petra Riefler []