Mar Theory
Introduction
Marketing Theory, 22(4)
POSTING TYPE: TOCs
Professional reflexivity in customer involvement: Tensions and ambiguities in between identities
—Per Echeverri [] []
Stigmas that matter: Diffracting marketing stigma theoretics
—Shona Bettany, Jack Coffin, Christian Eichert, and David Rowe [] []
The interplay between customers’ incidental and integral affects in value experience
—Birgitta Sandberg, Leila Hurmerinta, and Henna M Leino [] []
Customer experiences in crisis situations: An agency-structure perspective
—BÃ¥rd Tronvoll and Bo Edvardsson [] []
The transformation of selling for value co-creation: Antecedents and boundary conditions
—Daniela Corsaro and Isabella Maggioni [] []
Sacrifice and violence in the marketplace
—Michal J Carrington [] []
Onflow and consumption: Affect and first encounters
—Paddy Lonergan, Maurice Patterson, and Maria Lichrou [] []
Rethinking ‘marketing as applied economics’
—Mark Tadajewski [] []
Bleak signs of our times: Descent into ‘Terminal Marketing’
—Oscar Ahlberg, Jack Coffin, and Joel Hietanen [] []