J Mar Man
Introduction
Journal of Marketing Management, 38(11/12)
INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs
Special Section: Critical Social Marketing: Towards Emancipation
Critical social marketing: towards emancipation?
—Ross Gordon, Fiona Spotswood & Sally Dibb [] []
Integrating gender into social marketing programmes
—Nathaly Aya Pastrana, Claire Somerville & L. Suzanne Suggs [] []
Empowerment in social marketing: systematic review and critical reflection |
—Tanja Kamin, Krzysztof Kubacki & Sara Atanasova [] []
A strengths-based approach to eliciting deep insights from social marketing customers experiencing vulnerability
—Maria M. Raciti, Rebekah Russell-Bennett & Kate Letheren [] []
Practice-based social marketing to improve well-being for people with intellectual disabilities
—Angela Makris & Ariadne Kapetanaki [] []
Reflections on some of key issues and challenges for marketing for social good
—Fol繳k矇 B獺d矇j廙, Pauline Maclaran, Andreas Chatzidakis, Simone Pettigrew, Ross Gordon, Fiona Spotswood & Sally Dibb [] []
General Articles
Moderating reference group and message framing influences on sustainable surplus food consumption advertising appeals
—Yu-Tse Lin [] []
Influencing reference price utilisation through the learning environment
—Anne Odile Peschel, Stephan Zielke & Joachim Scholderer [] []