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Introduction

Journal of Business & Industrial Marketing, 37(10)

INTEREST CATEGORY: INTERORGANIZATIONAL
POSTING TYPE: TOCs


Special issue: Business and industrial marketing in the post-covid-19 era

Guest editors: Cristina Mele, Tiziana Russo-Spena, Daniela Corsaro, Michael Kleinaltenkamp

Guest editorial

Crisis management in the COVID-19 pandemic waves
Mele Cristina, Tiziana Russo-Spena, Daniela Corsaro, Michael Kleinaltenkamp []

Strategic crisis response: managerial implications and direction for recovery and survival
Ramendra Thakur, Dena Hale []

Improving how we lead and manage in business marketing during and after a market crisis: the importance of perceived status, certainty, autonomy, relatedness and fairness
Jared M. Hansen, Joseph W. Hansen, Susan R. Madsen []

Survival strategies of SMEs amidst the COVID-19 pandemic: application of SEM and fsQCA
Muhammad Sabbir Rahman, Fadi AbdelMuniem AbdelFattah, Surajit Bag, Mohammad Osman Gani []

Critical realist multilevel research in business marketing: a laminated conceptualization of resilience
Markus Vanharanta, Phoebe Wong []

Navigating a global pandemic crisis through marketing agility: evidence from Italian B2B firms
Ludovica Moi, Francesca Cabiddu []

The long and winding road of eHealth. The service ecosystem perspective
Roberta Sebastiani, Alessia Anzivino []

The PPE industry in Italy during COVID-19: supply chain disruption and the adoption of digital and social media in B2B firms
Lala Hu []

The reshoring decision under uncertainty in the post-COVID-19 era
Homin Chen, Chia-Wen Hsu, Yu-Yuan Shih, D’Arcy Caskey []

Business customer virtual interaction: enhancing value creation in B2B markets in the post-COVID-19 era – an SME perspective
Samby Fready, Prakash Vel, Munyaradzi W. Nyadzayo []

How the digital transformation from COVID-19 affected the relational approaches in B2B
Daniela Corsaro, Valerio D’Amico []

Multi-homing in B2B services: a psychological perspective
Mohit Manchanda, Madhurima Deb []