Journal of Marketing News, October 2022
Introduction
JM BUZZ, Articles in the News, more
INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: Journal News
Author: Shrihari (Hari) Sridhar
Journal of Marketing News, October 2022
Now Featuring: The JM BUZZ Podcast
The JM Buzz discusses cutting-edge marketing research. Each episode, we outline a forthcoming article in Journal of Marketing, the premier scholarly journal in the marketing field. You can listen to six article summaries of forthcoming papers here: . Subscribe to JM Buzz on Spotify and Apple Podcasts for new on forthcoming papers!
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Online Research-Driven Workshop: Register Before November 1
Journal of Marketing will host an online workshop related to the Special Issue on November 8, 2022, from 9noon Central. The workshop is aimed at scholars who are interested in learning more about research-driven apps and/or those interested in submitting a manuscript to the JM Special Issue on Research-Driven Apps. The purpose of the workshop is to empower participants to create research-driven apps that complement their original research contribution by providing necessary resources (e.g., demonstrations, tutorials). The workshop will be facilitated by the Editors of the Special Issue (Pradeep Chintagunta, Rajdeep Grewal, Detelina Marinova, Rik Pieters, and Shrihari Sridhar) and will include four demonstrations from experts who have developed research-driven apps. The workshop will be followed by two app tutorial videos that will be posted on the JM website. The registration fee is $15. Selected participants must register through this registration link () by 11/01/2022 to be eligible for the workshop. Registered participants will receive a schedule and Zoom link ahead of the workshop.
Recently Accepted Papers Forthcoming in theJournal of Marketing: for a full list
Zixia Cao, Reo Song, Alina Sorescu, Ansley Chua
Ayan Ghosh Dastidar, Sarang Sunder, Denish Shah
Eunsoo Kim, MengQi (Annie) Ding, Xin (Shane) Wang, Shijie Lu
Peter N. Golder, Marnik G. Dekimpe, Jake T. An, Harald J. van Heerde, Darren S. U. Kim,Joseph W. Alba
Eric (Er) Fang, Beibei Dong, Mengzhou Zhuang, Fengyan Cai
Simone Wies, Alexander Bleier, Alexander Edeling
Georgia Liadeli, Francesca Sotgiu, Peeter W.J. Verlegh
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Journal of Marketing Articles in the News
Boston Globe, (briefly recaps by Ayan Ghosh Dastidar, Sarang Sunder, and Denish Shah)
U.S. Chamber of Commerce, (draws on by Fine F. Leung, Flora F. Gu, Yiwei Li, Jonathan Z. Zhang, and Robert W. Palmatier)
ZDNET, (draws on by Yong-Chin Tan, Sandeep R. Chandukala, and Srinivas K. Reddy)
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Now Processing Submissions for Expanding the Boundaries: Marketing as a Multidisciplinary Knowledge Creation Engine, Rolling Special Issue of the Journal of Marketing.
Multidisciplinary work can also maximize marketings knowledge export. Scholars from other disciplines who apply their tools to the marketing context can learn more about the limits and potential of their theories, instruments, and findings in a constantly evolving space. Thus, our field not only offers a laboratory for developing marketing knowledge but may constitute a knowledge-creation engine for larger communities of scholarship and practice.
To accelerate the import and export of marketing knowledge, the Journal of Marketing will launch an initiative titled Expanding the Boundaries: Marketing as a Multidisciplinary Knowledge Creation Engine. We view this initiative as building on prior work that challenged the boundaries, in our fieldand also as fulfilling our editorial mission of being a catalyst for the creation of multifaceted impact and spur the next generation of marketing discoveries and inventions.
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