Australasian Mar J
Introduction
Australasian Marketing Journal, 30(4)
POSTING TYPE: TOCs
Research performance of Australian and New Zealand marketing academics: Achieving rigor and relevance
—Roderick J Brodie, Geoffrey N Soutar, and Janet R McColl-Kennedy [] []
Advancing Food Well-Being in Poverty Through Intersectionality
—Farhan Ashik, Archana Voola, Ranjit Voola, Jamie Carlson, and Jessica Wyllie [] []
Negative Effect of Roundup Requests on Repurchase Intentions
—Saira Raza Khan, Felix Septianto, and Pragea Geldoffy Putra [] []
Recasting Service Quality for AI-Based Service
—Nurhafihz Noor, Sally Rao Hill, and Indrit Troshani [] []
Forecasting Advertisement Effectiveness: Neuroscience and Data Envelopment Analysis
—Nicolas Hamelin, Sameh Al-Shihabi, Sara Quach, and Park Thaichon [] []
Consumers’ Perceptions of Deal Presentations for Green Products
—Avinash Tripathi and Neeraj Pandey [] []
Influencer Marketing and Authenticity in Content Creation
—Sommer Kapitan, Patrick van Esch, Vrinda Soma, and Jan Kietzmann [] []
The Effect of Seeking Resource Diversity on Post-Alliance Innovation Outcomes
—Richie L Liu, Sakdipon Juasrikul, and Sean Yim [] []
Ageism Kills Brands
—Zachary William Anesbury, Steven Bellman, Carl Driesener, Bill Page, and Byron Sharp [] []
Exploring Gen Y Luxury Consumers’ Webrooming Behavior: An Integrated Approach
—Sheetal Jain and Amit Shankar [] []