J Adv
Introduction
Journal of Advertising, 51(5)
INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs
Prelude Editorial
Celebrating 50 Years of the Journal of Advertising and Beyond
—Shelly Rodgers [] []
Special Section Introduction—Reimagining Advertising Research: 50 Years and Beyond
—Jisu Huh & Ronald J. Faber [] []
Transformative Advertising Research: Reimagining the Future of Advertising
—Lauren Gurrieri, Linda Tuncay Zayer & Catherine A. Coleman [] []
Breaking Gender Binaries
—Martin Eisend & Anna Rößner [] []
The Future of Dataveillance in Advertising Theory and Practice
—Joanna Strycharz & Claire M. Segijn [] []
The Bifold Triadic Relationships Framework: A Theoretical Primer for Advertising Research in the Metaverse
—Sun Joo (Grace) Ahn, Jooyoung Kim & Jaemin Kim [] []
Asking Questions of AI Advertising: A Maieutic Approach
—Jack Coffin [] []
Regular Research Article
Analyzing the Impact of the Leading in the Journal of Advertising from Its First 50 Years: An Integrative Framework
—Marla Royne Stafford & Charles R. Taylor [] []
Research Note
Reflections on 50 Years of JA as an Academic Enterprise
—Dean M. Krugman [] []
Postlude Editorial
Reflections on My Editorship of the Journal of Advertising
—Shelly Rodgers [] []