J Prod Brand Man
Introduction
Journal of Product & Brand Management, 31(8)
INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs
Thirty years of product and brand management research: a retrospective review of the using bibliometric analysis
—Naveen Donthu, Satish Kumar, Saumyaranjan Sahoo, Weng Marc Lim, Yatish Joshi []
Impact of brand familiarity on attitude formation: insights and generalizations from a meta-analysis
—Wagner Junior Ladeira, Joanna Krywalski Santiago, Fernando de Oliveira Santini, Diego Costa Pinto []
Does the relationship between brand attitude, brand attachment and purchase intention vary based on the type of prosocial expression-based brand emoji?
—Hye-Jin Jeon []
Employer and internal branding research: a bibliometric analysis of 25 years
—Gordhan K. Saini, Filip Lievens, Mukta Srivastava []
The effect of materialism and impression management purchase motivation on purchase intention for luxury athleisure products: the moderating effect of sustainability
—Yunjeong Kim, Kyung Wha Oh []
Growing the community bank in the shadow of national banks: an empirical analysis of the U.S. banking industry, 19942018
—Jake David Hoskins, Sarah Abadi []
How to generate customer and firm benefits through online game product and brand community engagement online and offline perspectives
—Chia-Wen Chang, Chiu-Ping Hsu []
We like to value the brand: a mixed-method study
—Trung Dam-Huy Thai, Tien Wang, Tin Trung Nguyen []
Femvertising practices on social media: a comparison of luxury and non-luxury brands
—Nina Michaelidou, Nikoletta Theofania Siamagka, Leonidas Hatzithomas, Luciana Chaput []
Negative spillover of moral irresponsibility into anti-brand behaviors: the role of moral emotion and disengagement in ethical and social transgressions
—Song-yi Youn []