Euro J Mar
Introduction
European Journal of Marketing, 56(8)
POSTING TYPE: TOCs
Toward a goal-based paradigm of contagion
—TaeWoo Kim, Adam Duhachek, Kelly Herd, SunAh Kim []
Funding marketing resources and capabilities during a recession: an empirical examination of top corporate advertisers
—Fernando Angulo-Ruiz, Naveen Donthu, Diego Prior, Josep Rialp-Criado []
The temperature dimension of emotions
—Pascal Bruno, Valentyna Melnyk, Kyle B. Murray []
Its not whether you win or lose, its how you play: customer delight in unpredictable experiential encounters
—Donald C. Barnes, Mark J. Pelletier, Joel E. Collier, Sharon E. Beatty []
Validation of the information processing theory of consumer choice: evidence from travel search engine clickstream data
—Xiaoyi Sylvia Gao, Imran S. Currim, Sanjeev Dewan []
Rethinking peer-to-peer communication: how different mediums and product types influence consumers language
—Behnam Forouhandeh, Rodney J. Clarke, Nina Louise Reynolds []
More CSR versus more benefits: how members’ motives influence loyalty toward cooperatives
—Charlotte Lecuyer, Mathieu B矇al, Sonia Capelli, William Sabadie [Google Scholar]
Marketing in a crisis: lessons from the COVID election in New Zealand
—Edward Elder, Jennifer Lees-Marshment, Neil Thomas Bendle []
Free tumbler in Snapchat vs coffee tasting ticket in Instagram: the impact of gift type and message type on B2C gift-giving on different social media platforms
—Dong Hoo Kim, So Young Lee, Yoon Hi Sung, Nam-Hyun Um []
Packaging-integrated-products: capturing new opportunities in the front end of product development
—Chris Simms, Paul Trott []
Cultural antecedents and consequences of luxury brand personalities
—George Balabanis, Aleksandra Karpova []
Enhancing IT industry employees service innovation performance: antecedents and outcomes of service innovation engagement
—Peiyu Pai, Hsien-Tung Tsai, Jun-Yu Zhong []
Energy efficiency of consideration sets and choices: the impact of label format
—Millie Elsen, Jorna Leenheer []