Mar Sci
Introduction
Marketing Science, 41(5)
INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: TOCs
Editorial: Next Steps for Frontiers in Marketing Science
—Anocha Aribarg, Tat Chan, Preyas S. Desai, Nitin Mehta, Upender Subramanian, Olivier Toubia, and Kenneth C. Wilbur [] []
How Viewer Tuning, Presence, and Attention Respond to Ad Content and Predict Brand Search Lift
—Matthew McGranaghan, Jura Liaukonyte, and Kenneth C. Wilbur [] []
The Market for Fake Reviews
—Sherry He, Brett Hollenbeck, and Davide Proserpio [] []
Strategic Communication Before Price Haggling: A Tale of Two Orientations
—Liang Guo [] []
Writing More Compelling Creative Appeals: A Deep Learning-Based Approach
—Jiyeon Hong and Paul R. Hoban [] []
Intertemporal Price Discrimination in Sequential Quantity-Price Games
—James D. Dana Jr. and Kevin R. Williams [] []
Identifying Food Labeling Effects on Consumer Behavior
—Sebastián Araya, Andrés Elberg, Carlos Noton, and Daniel Schwartz [] []
The Good-on-Paper Effect: How the Decision Context Influences Virtuous Behavior
—Maferima Touré-Tillery and Lili Wang [] []