蹤獲扦夥厙

Mar Letters

Introduction

Marketing Letters, 33(3)

POSTING TYPE: TOCs


Introducing Marketing Letters data policy
Aparna A. Labroo, Natalie Mizik, Russell Winer []

Marketing insights from text analysis
Jonah Berger, Grant Packard, Reihane Boghrati, Ming Hsu, Ashlee Humphreys, Andrea Luangrath, Sarah Moore, Gideon Nave, Christopher Olivola, Matthew Rocklage []

Correction to: Marketing insights from text analysis
Jonah Berger, Grant Packard, Reihane Boghrati, Ming Hsu, Ashlee Humphreys, Andrea Luangrath, Sarah Moore, Gideon Nave, Christopher Olivola, Matthew Rocklage []

The effect of trust in management on salespeoples selling orientation
Peter Dickson, Erick M. Mas, Michelle Van Solt, Tessa Garcia-Collart, Jaclyn L. Tanenbaum []

A little competition goes a long way: Substitutive effects of emotional intelligence and workplace competition on salesperson creative selling
Ashish Kalra, Riley Dugan, Raj Agnihotri []

Prepayment and future cross-buying: an exploratory analysis
Shinhye Kim, Alberto Sa Vinhas, U.N. Umesh []

Correction to: Prepayment and future cross-buying: an exploratory analysis
Shinhye Kim, Alberto Sa Vinhas, U. N. Umesh []

Plural forms and dual distribution: the external partys perspective and the role of path dependency
Alberto Sa Vinhas []

Coordinating supply-related scarcity appeals with online reviews
Elika Kordrostami, Yuping Liu-Thompkins, Vahid Rahmani []

Measuring the impact of rarity on price: evidence from NBA Top Shot
Yeonjoon Lee []

Revisiting the paradox of whether retail buyers behave more like consumers or industrial purchasers: the case of price discounts
Jyrki Isoj瓣rvi, Jaakko Aspara, Reza Movarrei []

Perceiving Control over the Exchange on Peer-to-Peer Platforms: Measurement and Effects in the Second-Hand Market
R矇mi Mencarelli, Renaud Lunardo, Cindy Lombart, Markus Blut, Ericka Henon []