Mar Intell Planning
Introduction
Marketing Intelligence & Planning, 40(8)
INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs
How do e-stores grow their market share?
—Martin Klepek, Daniel Kv穩ala []
Matching explanations with regulatory focus
—Ramakrishna Salagrama, Anna S. Mattila, Sanjeev Prashar, Sai Vijay Tata []
Religion, conspiracy theory and consumer ethics: a moderated mediation analysis
—Denni Arli []
Impact of political marketing strategies on the BOP voters in India
—Srabanti Mukherjee, Abhinav Srivastava, Biplab Datta, Subhojit Sengupta []
The making of box-office collection: qualitative insights from Bollywood
—Vijaya Patil, Hema Date, Satish Kumar, Weng Marc Lim, Naveen Donthu []
Dysfunctional customer behavior and commitment to service quality
—Kangcheol Lee, Taeshik Gong []
Customer brand co-creation on social media: a systematic review
—Quynh Hoa Le, Luc Phan Tan, Thu Hang Hoang []
Does repurchase timing matter in promotional framing effect?
—Bo Wang []